One of the hallmarks of HarvestChoice’s strategic evaluation approach is its heavy reliance on large sets of household survey (micro) data. We are progressively assembling a collection of farm household attributes and using these to capture important characteristics of households, both urban and rural. Of particular importance are household measures of participation in the production and consumption of agricultural products. The potential direct benefits to farm households of improved production systems will be in part shaped by the amount and quality of their land and labor assets, their attitudes towards innovation and risk, and their access to new knowledge and services.
